The Baby Einstein company is now offering a refund on their DVDs purchased in the last five years because one children's health advocacy group says the DVDs were sold under false pretenses. Campaign for a Commercial Free Childhood (CCFC) filed an FTC complaint against the Baby Einstein company in 2006 and successfully changed the way the DVDs were marketed - namely that the company could no longer claim the DVDs were educational for babies. However, CCFC wasn't happy with just the change in marketing. The group pushed for compensation for parents who purchased Baby Einstein DVDs thinking they might make baby smarter.
According to CCFC fact sheet, babies who watched a Baby Einstein vocabulary DVD many times showed no additional vocabulary skills versus a control group that did not watch the videos. The group also says there is no evidence of any cognitive benefit to babies watching TV or videos. Also, CCFC notes that the Academy of Pediatrics recommends no time in front of a screen for kids under age two.
Rebate on Baby Einstein videos.
13 years ago
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